Global creative direction across all Art Basel shows
From 2019 to 2024, I led branding, wayfinding, and interior design projects for the world’s leading art fair, with shows in Basel, Paris, Hong Kong and Miami Beach.
Wayfinding and Brand Initiatives
We created a detailed Brand Manual with over 400 pages, covering everything from signage and wayfinding to broader brand elements for each show. It served as a key reference throughout the process – helping guide internal teams, align external partners, and acting as a go-to resource for producers and installers on site.
Global Campaign Production
Art Director & Producer for Campaigns in Basel, Miami Beach and Hong Kong from 2021–2022.
Visuals by Mathilde Agius & Mateo Garcia. Contributions from Naima Trabelsi (fashion), Milko Boyarov (accessories), Samia Giobellina (styling), Rebecca Weinberg (styling), Belle & Company (production), Iconoclast (photography) and Akris (fashion).
Spatial Design
Together with Andreas Bicker, General Manager of Art Basel in Basel, we led the creative supervision for the redesign of all public visitor areas from 2021 to 2024.
Interior design by Luis Bischoff and Luiz Albisser. Parcours Info Point Design by Bravo Ricky Food Court Booths Architecture by Sara Dillier
Unlimited Catalog
From 2019 to 2024, I conceptualized and designed the catalog cover for Art Basel’s large-scale sector, Unlimited.
The catalog was produced in limited quantities exclusively for the Basel show.
In 2020, I concepted and redesigned the visual identity of the Luststreifen Film Festival with a focus on gender, sexuality and identity. The concept emphasized coding and decoding, symbolizing diversity and fluidity in a world largely divided into male and female.
Graphic & Communication Team from 2019 — 2022
Ananda Schmidt, Anna Stahl, Carmen Walker, Emily Wren, Gaby Soliman, Julia Brun, Lea Dora Illmer, Lorena Lucek, Maria Fratta, Pietro Vitali, Stella Pozzi
Smartstamp – Brand & App Identity Design
Ongoing project developing the full visual universe for Smartstamp, from strategic concept to execution. Encompasses brand identity, UI elements, and design direction for the upcoming app.
X-Ray – A Quaranzine
In 2020, I created a visual diary born out of isolation during the first lockdown. Inspired by the sunlight that streamed into my apartment at times I was usually never home to see, it became my way of processing the surreal and uncertain days.
This zine allowed me to reconnect with my community in an honest, raw, and unfiltered way – from a distance.
Stäuble Schnapps from Wittnau
I designed a series of bottle labels for a range of Schnapps, using illustrations of the key ingredients to reflect the character of each spirit.
Publications for the Town of Muttenz
I created a series of publications for the city of Muttenz, Switzerland, focusing on making its rich history accessible to the public.
As part of this work, I digitized the town’s historical collection and handled the photography and reproduction for the publications.
This work was a close collaboration with the author Peter Habicht.
