About me
I’m a creative director and brand strategist specializing in branding, visual storytelling, and art direction. I’ve led design strategies, campaigns, and event experiences across Europe, Asia, and North America.
Current Role
Since September 2024
Freelance Brand & Creative Strategist
Consulting brands on target groups, positioning, and translating strategies into creative concepts.
Professional Experience
June 2025
3daysofdesign in Copenhagen
Consulting Project Manager and Creative Strategist for Scandinavia’s leading design event.
February 2025 – May 2025
Eurovision Song Contest 2025 | SRG SSR (Host Broadcaster)
Project Manager Graphic Design
October 2021 – August 2024
Art Basel
Senior Global Creative Brand Manager
August 2019 – October 2021
Art Basel
Creative Brand Manager
July 2018 – August 2019
Crossklinik – Swiss Olympic Medical Center
Brand Manager
Education
September 2015 – July 2018
Lucerne University of Applied Sciences
Bachelor of Arts in Visual Communication
January 2017 – July 2017
Danmarks Medie- og Journalisthøjskole (DMJX)
Fotografisk Kommunikation
June 2010 – June 2014
Schule für Gestaltung Basel (SfG)
Brenneisen Theiss Communications
Apprenticeship Graphic Designer with Swiss Certificate of Competence
Other Merits:
May 2024 – January 2025
Open Ride
Spinning Instructor
2021–2023
Luststreifen Film Festival Basel
Creative Director / Creative Team Lead
